One of the most important factors to advertising anywhere is knowing who you are advertising to. The same campaign will not work in every city, and the opportunities for advertising are different everywhere you go. In this guide, we are going to examine some of the best ways to advertise in the beautiful city of Long Beach, California. With strategies ranging from social media, to specialized outreach, to Long Beach billboards, we are going to give you a plethora of ideas for getting your business to boom in Long Beach.
Who Are You Advertising to?
One of the most important questions to ask when embarking on any advertising campaign is “who am I advertising to?” While you may know a specific location, such as Long Beach, California, you may not have identified your target market. In a place like Long Beach, you have a number of subject groups that you may be trying to grab the attention of. You have tourists, ranging across a variety of ages. You have locals. And you have a number of niche communities within each of these.
Before you embark on your advertising expedition, it is crucial to identify who you are trying to reach so that you can tailor your strategy to those specific individuals. This not only affects the type of content that you create, but should have an influence on what mediums you use within your campaign.
Advertising Mediums
Next, let’s examine what advertising mediums are available to you in Long Beach, and how you can use them to the best of your advantage.
1. Social Media
First and foremost, one of the most prominent forms of advertising in today’s world is social media advertising. This medium allows you to be organically discovered, to perform location-based advertisements, and be discovered by local hashtags and events. If you have a business with a younger age demographic, and a technologically affluent target market, then focusing on social media marketing can massively boost your success. In a place like Long Beach, this allows you to equally market to tourists and locals alike, with a focus on Millennials and Gen Z individuals.
2. Billboards
Especially in California, billboard marketing can pose a great plus for your business. If your business is a restaurant, an entertainment business, a coffee shop, etc., a billboard can be a great way to take advantage of longer traffic times to reach out to prospective customers. Long Beach billboards can be highly effective for notifying visitors of opportunities that they may not otherwise look for, especially if your business has a broad marketing range.
3. Events
Hosting and partnering for events can be a great way to market your business to new customers, both visitors and newcomers alike. Providing unique, specialized, scheduled events either at your place of business or in accordance with others may help you stand out to customers, and may lead people to discover your services who otherwise would not look.
4. Web Marketing
A website is still one of the most crucial aspects of a successful marketing strategy. Utilizing effective SEO (Search Engine Optimization) practices, such that your page is discovered in accordance with Long Beach, California, and specific niche services can help your business get found first by those seeking what you offer.
Additionally, you want to try to get your website back linked to other pages related to Long Beach, so that you will be found organically with deeper ease.
5. Newsletters and Guides
Another fantastic way to improve your business’s visibility in Long Beach is to get it featured in newsletters and guides. For locals looking for things to do and places to go, newsletters provide a plethora of fun locations and in many cases, free visibility. Getting your business featured in a newsletter can help you get found out by locals who may have never heard of you.
Guides, however, are a much more potent way of acquiring visibility among visitors and tourists. Many people visiting new cities or towns will look up a guide of things to do, and if your business is part of them then you will get a large number of first-time visitors checking out your space.
Find Your Strategy!
Trial and error is always an important part of any marketing strategy. As you attempt to better market your business in Long Beach, do research, and test different strategies. Those strategies that work, continue to invest in, and continue to experiment with. If you attempt any strategies that don’t increase your customer base, or don’t provide any return on investment, abandon them and seek other opportunities. Most importantly, focus on your product and business. If what you make, or what you do is high quality, you will continue to create long term customers and produce word-of-mouth advertising.
