Determine Potential ROI

Investors realize that the enterprise they’re backing will have potential profit-making opportunities if they want to see a return on their investment. Most investors will rely on tons of data and several experts before committing to any company needing capital infusion. Successful investors don’t pick out a company at random and expect that they’ll receive a windfall after some time. They understand that it takes a lot of research and guidance for things to go their way.

Successful investors also know that they can’t do things on their own. They must work with several people who can help them figure out the best way the enterprise can turn in a profit. It may take the company some time to be profitable, but investors know that success takes time. They know that their return on investment (ROI) will come but not instantaneously. They also know that red flags should be raised if it’s too good to be true.

Among the things investors look for in a company they want to invest in is their ability to conduct technology scouting in their field. This is a process that the company does to determine viable technologies outside of their enterprise that they could acquire or develop. These technologies could help the company continuously innovate and provide a higher ROI.

Calculating the potential ROI for an investor is a crucial step in determining the viability of infusing capital or other assets into the company. They must figure out if their investment will provide them with enough profit margins to make it worth their while.

Here are some ways an investor will use to determine potential ROI on new opportunities.

Conduct an ROI analysis 

Seasoned investors will not stop at perusing the data provided by the company. Instead, they will seek a more in-depth analysis to determine potential ROI on such opportunities. They will conduct an ROI analysis which is a study of the profitability of the investment vehicle, and forecast how long it would take for them to realize a profit. For example, they’ll project how an investment of such an amount will provide them with returns over time. If they believe that the projection would be acceptable enough, they might consider it.

Use an ROI formula

Among the ways that investors measure potential ROI include using formulas to help them determine the success of their investments. They could divide the net profit by the amount invested and multiply it by 100. Meanwhile, they could also subtract the costs from the gains and divide it by the costs. These formulas will give them a percentage of the ROI.

They can also analyze historical performance

As ROI calculations are not precise measurements and can only help project the possibility of profit, most investors will also look at historical performance to help them decide the viability of the vehicle. If the investors deem the performance acceptable, they might factor it into their decision.


Calculating the potential return on investment on new opportunities is crucial to determining if infusing capital into a business is viable. Though ROI is not a precise indicator, it does help seasoned investors in their decision.