develop the next viral online game

Everyone wants to develop the next viral online game, but that kind of success is rare. Game developers may increase their chances of success by addressing these common game dev challenges early and often. 


Storage and deployment become more and more difficult as your player base grows. A distributed deployment solution like Kubernetes is recommended to manage these issues better, especially when paired with management software like SUSE Rancher. 

These tools should enable you to store your application clusters efficiently and securely, no matter how popular your game becomes.

Too many features

It’s easy to get bogged down by too many features for your online game. While it’s tempting to keep piling on the extra functionality and tweaks, at some point, you need to focus your energy on what is drawing your players in to make accounts. Otherwise, the additional features will be distractions for both you and your players.


Security is another challenge that increases with your player base’s size. Cybersecurity is a serious threat whenever you have anything valuable to protect, including player data and your game’s intellectual property. 

There is an increased threat in game development because remote work is the norm. It would be wise to research ways to secure remote work as thoroughly as possible and consistently implement changes. 


Marketing is a massive component of your game’s success. If you don’t do the work to determine factors like who your target audience is and how best to target them, you may find that what should be a successful game falls short of expectations.

Remember that marketing is not “just ads,” either. New tech is transforming marketing by, for example, using machine learning to personalize better who gets which ads, when, and where. As information overload becomes a worse and worse problem, you’ll want to be sure that your game catches potential players’ attention.

Pressure to release frequent updates

Recently, gaming has shifted toward live service games, which require increasingly frequent updates and new content. Whether your game follows this model, expect to feel the pressure to churn out new content faster as your players have come to expect it.

You might choose to ignore the trend altogether, jump on board, or take a middle path of semi-frequent updates. 

Whatever you choose depends on your game and your resources, but consistency is critical. Your players might not keep coming back if your update schedule is so erratic that they never know what to expect.


Your monetization model is critical to your game’s success. You want to make some money, of course, but lock too many features behind a paywall, and you’ll slow the flow of new players down to a trickle.

What will work best for your game depends on what the experience of your game is like and how effective your marketing efforts are. Some classic options are advertisements, subscriptions, in-app purchases, and CPI (cost per install).


Maintenance can be a seriously intimidating component of game development. It’s much less exciting to keep your game running smoothly and adapt to changes in technology than it is to create something new. 

Your longtime users depend on you devoting resources to maintaining your game. Maintain your player base by maintaining your game.

Remote communication

The shift to predominantly remote work environments can be challenging to navigate. Difficulties among the people involved, rather than anything technological, are what cause most games to fail, according to a Concordia study on failed games from 1997 to 2019.

Frequent communication habits and reliable tools can keep your development team more cohesive. 

A final word

Skillfully managing your game as it grows may be just as crucial as its code and functionality. Considering these long-term challenges can only help your game thrive and perhaps become the next diamond in the rough.