Digital Advertising Mistakes

Did you know that paid search ads can increase consumer awareness of a brand by 80%? It’s also predicted that by 2022, the internet will be the largest advertising medium, with over 54% of global ad expenditures.

If your business isn’t already investing in digital advertising, then you need to start yesterday. Now that most people are on the internet, you can’t afford to fall behind and not delve into the online world of marketing.

But with technology comes complicated pathways consumers can take on their customer journeys. So how can you perfect your online marketing? By learning from others’ mistakes!

Below, we’ll show you 7 common digital advertising mistakes so you know what not to do!

1. Not Understanding Your Target Audience First

Before you do any type of advertising, you need to first establish who your target audience is. Many brands mistakenly believe that by casting a wide net, they’ll catch more fish. However, you need to be more targeted rather than use a scatter-gun approach.

If you try to use a broad approach to get customers in, you’ll fail. This is because while your ad resonates with one demographic, it’ll alienate another. Or worse yet is, it won’t be relevant to anyone at all!

So the first and most important thing you need to do is establish your target audience. From there, you can tailor your ads for a better return on interest (ROI).

2. Not Putting an Effort Into SEO

“SEO” stands for “search engine optimization”. Pretty much every consumer starts their journey by searching online for what they want, and you want to be there for them when they do.

SEO is a fantastic way to do so because it’s free to do! What most businesses do is create relevant blog posts that are sprinkled strategically with keywords their prospects and customers might use. As a result, when they search that term, the brand’s blog article is on the top of search engine page results (SERPs).

Do note that’s such a thing as overdoing it on SEO! You can actually be penalized for keyword stuff, which is overly using keywords. So make sure you find a good balance!

3. Putting All Your Money Into Paid Ads

Paid ads will appear on the top of SERPs, so businesses think that by pouring money into paid ads (such as pay-per-click, or PPC), they’ll prosper.

However, very few paid ads reach the right audience, especially if brands go into them without a good strategy. You’ll need to do extensive research about your target audience and experiment with the right ad campaigns.

Because this is more complicated and takes more money, paid ads should be a late-game strategy. By perfecting other cheaper forms of digital marketing, you’ll be able to make the most of your marketing spend.

Read more about common PPC mistakes here.

4. Expecting Instant Results

Once you’ve put so much effort into digital advertising, you’re probably antsy about seeing results. But the truth is, it’ll take some time.

While you might see some quick results from things like Facebook ads (you can see consistent stats after about a week), most things will take months to show their effects.

So don’t get disheartened if you don’t see any noticeable changes at first. Give it some time!

5. Not Using Social Media Wisely

One of the biggest mistakes businesses make is not taking advantage of social media. This is often a free way to promote your brand, which means if you’re not on platforms like Facebook, LinkedIn, Twitter, or Instagram, you’re missing out!

Not only can you promote your services and products on social media, but you can also share content you’ve created and curated. This makes for great engagement with your audience.

However, many brands that do use social media don’t use it wisely. They constantly post without a plan, which can make things look chaotic and disjointed.

Make sure you identify exactly what it is you hope to achieve, whether it’s thought leadership and awareness, or to solely promote your services. It can be worth it to invest in a social media manager who can not only come up with a good strategy, but also ensure you post consistently.

6. Overproducing Content for the Sake of It

You know how the saying goes: quality over quantity!

We’ve explained above that producing content is an excellent way to rank higher on SERPs, thanks to good SEO practices. But just like how you’ll get penalized for overstuffing keywords, your content will suffer if you just churn it out for the sake of it.

Again, you’ll want to sit down and create a clear plan before you just start making content left, right, and center. One well-written blog can be worth 5 mediocre ones!

7. Not Looking at the Metrics

With most forms of online advertising, you’ll be able to see how the campaign’s performing. With all this rich data, it’s a huge mistake not to look at it and analyze it!

For example, you might find that a particular page on your website isn’t getting many views. Or maybe the average session duration is low and your bounce rate is high.

You need to take a closer look at your metrics and tweak your digital advertising from there. Only then can you improve your ROI!

Avoid Making These Digital Advertising Mistakes

Other brands might’ve messed up when it comes to digital advertising. But that doesn’t mean yours has to have the same fate.

By learning about common digital marketing mistakes, you’ll be able to avoid some costly errors. Instead, you’ll put your marketing budget to good use and will see your conversions soar!

Want to step up your digital marketing game even more? Then make sure you read our other blog posts!