Nintendo is a Japanese company founded in 1889.
It started as a playing card company but expanded into different markets in the 1960s. These included toys, candy, and taxi services. The creator of the Mario franchise of video games, Shigeru Miyamoto, joined Nintendo in 1977.
Over the next few years, Nintendo began to gain attention thanks to its growing number of arcade games and the hugely successful Donkey Kong franchise. In 1981, Nintendo released Game & Watch, a series of handheld games with LCD screens later produced by their newly founded company, Nintendo Co Ltd.
It also started the long-time rivalry between Nintendo and Sega when Atari’s reputation was dwindling.
In 1985, Nintendo released their first home console called Famicom, which was a huge success. This led to Nintendo gaining 90% of the market share.
Super Mario Bros., released in 1985, proved that two Italian plumbers seeking to save a princess could become two of the most iconic characters in video game history.
In 1989, Gunpei Yokoi invented a new portable console called the Game Boy. It was a commercial success, selling more than 118 million units worldwide. Nintendo even gained 100% of the market share in some countries.
In the late 1990s, Nintendo began to decline in sales partly because it couldn’t keep up with the competition from Sony’s PlayStation console. Nevertheless, some popular games were released, such as Super Mario 64 (released in 1996), Pokémon Red / Blue (both released in 1996), and The Legend of Zelda: Ocarina of Time (1998).
The success of the Game Boy encouraged Nintendo to release a new successor in 2004 called the Nintendo DS, which was one of the first handheld consoles with touchscreen controls. It was a giant hit, even though Sony released its PlayStation Portable (PSP) around the same time.
In 2006, Nintendo released the Wii, which was the first home console to use motion controls. It sold more than 100 million units worldwide.
In 2011, Nintendo released the successor to Wii, the Wii U, which featured a tablet-like controller and motion controls. However, it did not sell well, and Nintendo had to discontinue production of the Wii U in 2017.
In 2017, they released a hybrid console called Nintendo Switch. They decided on the name because it had two modes: the console could be connected to a TV screen or used as a tablet with its built-in screen. The Nintendo Switch continues to sell well.
Today, Nintendo is still making new consoles and games while revamping classics in both realms, including a new Game & Watch series. Familiar characters like Mario, Link, Spyro, and more are part of Nintendo’s ongoing legacy.
Nintendo has sold around half a billion consoles, making it one of the biggest companies in the world. It continues to innovate in terms of technology and creativity. Inspired by its success, companies like Sbobet seek to provide unique gaming experiences to players worldwide.