Vimeo vs. monetization on YouTube

If you love creating original videos, this article is for you. Today, your hobby can become your main job and bring considerable income. Attracting an audience in various ways, you can develop your personal channel and thus earn money. The content creator has only to decide where to create quality content on the Internet. To start your own business, you can try many options. But now we will look at the two most popular platforms: Vimeo and YouTube. 

Vimeo – what is it about

Vimeo is an American video platform that was created in 2004. The simple website for scrolling through funny videos was invented by Jake, Lodwick, and Zach Klein. In its early days, Vimeo was a simple website for swiping funny videos. 

In 2006, video hosting was bought by IAC. Since then, video quality has improved dramatically and continues to be upgraded to this day. Vimeo facilitates the launch of your channel and provides a video subscription service. While the user handles the content setup, the platform manages, promotes and monetizes the content. In other words, the platform earns revenue by fulfilling the subscription plan for content creators and businesses. 

By subscribing to Vimeo, users have access to create, edit and then broadcast videos. There are software offers for corporate clients. 

Distinctive features of Vimeo are the following:

  • up to 500 MB of uploaded videos are allowed for free use;
  • uploaded videos can be published in groups or communities;
  • creation and commenting are supported;
  • ability to integrate with operating systems for PCs developed by Apple;
  • availability of an application for iOS and Android mobile OS, which allows you to transfer the recorded videos from a tablet or smartphone.

Professional video operators use the platform to place projects and attract clients.    

The number of users on Vimeo reached more than 230 million in 2021. That includes 1.6 million paid subscribers and 60 million content creators. The Vimeo platform became famous in May 2021. On the first day of trading, the share price reached $52.08. It was a real breakthrough for the company: its growth was 42% compared to last year.

YouTube: what is it?

In 2005, Steve Chen, Javed Karim and Chad Hurley (well-known in the field of technology) created one of the largest social media platforms, YouTube. In one year, the project grew into a major IT asset. In 2006, it was acquired by Google. The purchase price was $1.65 billion.

Today, the YouTube channel is the second most visited channel. According to Semrush Traffic Analytics statistics, the number of YouTube users has reached 4.11 billion. The first place is firmly held by Google.

The platform regularly develops new formats, which, of course, attracts the attention of users. One of them is YouTube Shorts. The daily number of views of it is 15 billion. 

There are a variety of content on YouTube: live broadcasts, music videos, and blogs. If you’re a member of the Google AdSense program, you will earn money by posting videos. 

The company declared about $28.8 billion in ad revenue in 2021. The ratio is up 47% over the previous year. The authors’ advertising revenue is 55%, which is more than $15 billion. 

Let’s look below which video platform Vimeo vs YouTube is more profitable to use.

Which platform attracts more users?

YouTube has over two billion monthly users. Vimeo’s figure is 230 million. But a large community doesn’t always reflect positively on activity. Every day, YouTube users put out a huge amount of content, and not always of high quality. When coverage expands, the risk of negative feedback increases.

The Vimeo platform is characterized by high-quality content, respectively, a more relaxed atmosphere.

Comparison of storage: limitations, cost

YouTube does not require payment for posting content. The money comes from watching video ads. The channel also offers a Premium subscription to watch videos without ads. The offer costs $11.99 per month. Subscription holders can download music, videos to watch offline.

Vimeo offers subscribers the following subscriptions: 

  • Plus;
  • PRO; 
  • Business;
  • Premium.

The monthly fee ranges from $7 to $75. You can use the free basic package, which has a limit of 500 MB per week.    

Types of monetization

By posting videos on YouTube, the user expects to generate income. To do this, the following requirements must be met:

  • the content is published from a country where monetization is allowed;
  • at least 1000 subscribers on the channel;
  • at least 4,000 hours of viewing over the previous 12 months. 

If the rules are met, the user will receive a portion of the YouTube ad revenue (45/55).

Over time, the income of platform users becomes unstable.  By posting more videos you can’t be sure to get a steady income.

Membership in the channel for a subscription fee gives subscribers the opportunity to view exclusive content, thereby supporting their favorite creator. 

Creators have to pay to use the Vimeo platform. There are several options for earning money from the channel:

  • content rental;
  • selling content;
  • purchasing a Vimeo Pro plan.

It is also allowed to add paid access to videos. The availability of ads on Vimeo is controlled by the content creator. 

You should use PayPal to cash out money from Vimeo.  

Analytics on platforms

To better understand your audience, users are offered to take advantage of analytics data sets. YouTube Studio provides basic stats on likes, comments, reposts, and views, as well as more detailed stats that show data such as gender, geolocation, traffic sources, and data on audience reach and engagement. 

To receive detailed analytics on Vimeo, the creator must be a member of Plus membership. 

Privacy

Both YouTube and Vimeo provide the option to publish videos privately or in the public domain. 

When publishing a private video to YouTube, the user specifies the number of email addresses that will have access, but no more than 50. Private videos can be made publicly available if desired. 

The paid Vimeo package provides wider privacy settings. You can make your videos private, public, and password-protected. You can set control over the content embedding, which you can’t do on YouTube. 

User support

As Vimeo’s package goes up in price, technical support increases. When creating content, technical support will be helpful.

YouTube offers completely free documentation access to the support community. Individual technical support is not available.

What to choose

Both YouTube and Vimeo are great for creating quality content. To make a choice in favor of a particular platform, you should answer the following questions:

  • do you want easy communication with people online?
  • do you want to create content for a certain community?
  • how much are you ready to pay to use the platform?

By giving honest answers, the user will understand which platform is more acceptable for him. 

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