…and these genius new products are well worth your money, says my expert panel

One of the most interesting parts of my job is that I get to see into the future. Not in a psychic way, you understand, but because I hear about new brands and launches well ahead of their on-sale dates, I have time to try them out, as well as track the trends that are shaping the beauty industry.

One of these launches that I’d like to highlight is Cultured Biomecare, an entirely new brand from Rob Calcraft who founded Ren. Now Rob has turned his attention to the skin’s microbiome – the bacteria that live on the surface and are believed to be a key part of healthy, glowing skin. In truth, this area is already an increasing focus in the beauty world, but Rob is so committed to it that he is talking about ‘biome care’ as a category of its own, not simply as a part of skincare.

Cultured Biomecare has just launched with three products to cover the basics of a skincare routine: a serum, a mask and – my favourite from the line – a great cleanser. The Biome One Cleansing Balm (£32, cultbeauty.com) has a honey texture that transforms to a milk with water and leaves skin feeling clean, while the microbiome content rebalances, strengthens and helps reduce sensitivity.

But as well as my opinion on top newness this week, I’ve asked some of the most important and influential beauty buyers what they’re most excited about from the myriad new launches. Here’s what they said…




Margaret Mitchell, chief merchandising officer at Space NK

Home fragrance has skyrocketed in popularity in the past 18 months as customers spent more time at home. A good room scent has the ability to transport or calm – and, of course, nothing beats candlelight as the nights draw in. I predict that the Diptyque Grand Tour collection will be a must-have for autumn, in particular, the Paris candle (£54, spacenk.com) which has a woody scent reminiscent of new paper to conjure up the feeling of a Parisian bookstore.



Sophie Blackledge, beauty senior buyer at Flannels

As we bring the glamour back into our make-up regimes, Gucci Beauty is top of the list for me. The products are truly excellent, with beautiful packaging that really captures the essence of the brand. The L’Obscur Mascara (£30, flannels.com) has become an instant hero product and a must-have in every beauty aficionado’s make-up bag. It’s an intense black mascara with a formula that separates and lengthens lashes – perfect for a minimal look or built up for maximum payoff.



Hazel Ayers, director of buying & merchandising, home & beauty at Fenwick

We’re delighted to see brands investing in sustainability in the beauty industry. One such product is the Hourglass Curator Refillable Eyeshadow Palette (from £38, fenwick.co.uk) which launched last month. It is customisable, vegan and there are 40 shades to choose from. Not only is this a beautiful, high-quality product, the palette is refillable (from £28), reusable and crafted from tin and recycled plastic.



Stacia Prince, international buying director at Cult Beauty

The ‘millenopause’ is coming as the eldest millennials hit their 40s – but new menopause and perimenopause products are reframing the dialogue around this key time. A recent launch that I absolutely love is the innovative PolarSeal Gemm (£229, cultbeauty.co.uk). It’s a small portable device you place on the back of your neck to keep you warm or cool. It is amazing for a sore neck, and incredible for people experiencing hot flushes.



Newby Hands, beauty director at Net-a-Porter

At Net-a-Porter, Tools & Devices is one of our most popular beauty categories. We started seeing a huge increase in demand for these products last year when salons closed. Lots of devices are great at replicating the most popular in-clinic treatments at home – you can buy tools that do everything from radiofrequency for stimulating collagen and dermaplaning to remove dead skins cells to LED light therapy for the face, hair and body.

It’s a big focus for us to keep bringing our beauty-obsessed customers the latest technology. We recently launched FaceGym products, including the exclusive Electrical Muscle Stimulation Mask (£415, net-a-porter.com), which uses the same technology as clinic treatments such as EMsculpt to help lift and firm the face.

I’m also excited about body versions of the highly popular facial LED devices, including the Dr Dennis Gross SpectraLite BodyWare Pro (above, £430, net-a-porter.com), which you can wrap around any part of the body to stimulate collagen, minimise inflammation and treat breakouts.



Katrina Fulluck, beauty senior buyer at Asos

Lots of new at-home cryotherapy products are emerging. The benefits include de-puffing skin, improving circulation and lymphatic drainage. Following the sellout success of products such as the StylPro x Asos Beauty Fridge (£49.99) and Skin Proud Frozen Over Gel to Ice Hydrator (£16.95), we’ve just exclusively launched the StylPro Ice Globes (£35, all asos.com). Store them in the freezer and gently roll over your skin to massage the face for a brighter, glowing complexion.



Amelia Kendrick, beauty buying manager at Harvey Nichols

Since lockdown restrictions eased, we’ve seen a resurgence of premium fragrance sales, with customers wanting to invest in a new scent for socialising. I am so excited to be launching the La Perla Haute Parfumerie Collection exclusively in October, particularly as this is sustainable luxury. The refillable bottles are made from recycled glass and packaged in FSC paper boxes that have been responsibly harvested. My favourite is Villa Sorrento (from £88, harveynichols.com). It’s full of lemon and orange blossom which dries to a warm amber note and makes me feel like I’m holidaying on the Italian coast.



Hannah Mason, skincare senior buying manager at Boots

The quest for a good night’s sleep is still top of the priority list when it comes to wellness. I have seen searches for pillow sprays on boots.com rising by a third since the pandemic began. As well as a better night’s beauty sleep, customers are looking for products that accelerate the skin’s nightly regeneration process. Because we lost easy access to skincare professionals during lockdown, people learned quickly to become their own experts and have therefore been spending more time researching skincare ingredients. This is a trend that we don’t expect to go away. Multi-powered products that help boost the overnight healing process are set to be big news.

Following the success of last year’s No7 Advanced Retinol 1.5% Complex Night Concentrate (£34.95), the brand is expanding its night-time Retinol collection. The No7 Pure Retinol Night Cream (£24.95) will launch this Wednesday (25 August), alongside the No7 Pure Retinol Hand Cream (£14.95) and No7 Pure Retinol Night Eye Cream (£34.95, all boots.com).


Additional reporting: Alice Robertson 


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