You want to do the best job possible when it comes to creating promotional signs or custom commercial signs for marketing. There are a lot of potential pitfalls that could derail any progress for you and your business. That is why we have these tips to help you potentially succeed. Marketing can be a tough field, but if you follow these tips, you can put yourself in a better position.
Keep The Sign Simple
The last thing you want is for your audience to not understand the sign when they see it. While it is important to be creative when you do this, you don’t want to make it so complicated that people have no idea of what it is about. It’s like a joke – if you have to explain it, it’s likely not funny. Don’t overdo it with the imagery or make things too crowded. This is especially the case if you are creating a sign that people will see while driving. You only have a couple of seconds, if that, to gain their interest. You don’t want them shaking their heads and asking, “What was that about?” as they zoom by at 65 mph.
Use The Correct Colors
People have inadvertent reactions to certain colors. An advertisement that is predominantly red might make them feel aggressive. That is not what you want if you are marketing meditation clinics. There is an entire field of thought about colors and advertising. Let’s go back to the meditation clinic: If you were advertising this, you would want calm colors, like light blue. Another option could be green, since that color is associated with health, and meditation is all about mental health.
Make It Easy to Read
This might seem like a no-brainer, but you would be surprised how fancy some people try to get when they come up with their fonts for their marketing signs. You do not want someone trying to decipher a cursive font on a highway sign when they are driving by it at a high rate of speed. They will forget about it within seconds of it disappearing in their rearview mirror. It’s important to have it in an easily readable font that will get their attention and make the message clear.
Consider Making a Large Sign
People who were growing up during the 1990’s might remember a Godzilla movie that came out in 1998. The movie itself was considered putrid garbage by nearly all, but it had some of the most memorable marketing ever. There was a tagline – “SIZE DOES MATTER,” which was supposed to be about how large the creature was supposed to be. Think about your sign like that – a large sign is much more likely to draw attention.
Create Consistent Branding
One thing that can drive people crazy is when they don’t know what you or your company is all about. You want to have a clear branding message that cuts across all of your marketing. Sit and contemplate what you or your business is all about. Then build signs that are based around that while staying true to the central theme of your message. This will help people pay attention to what you are marketing and possibly get them to become repeat customers.
Have a Clear Message
This is also something that can lose your business … fast. You need to be extremely precise in what you are talking about when you put your copy on the promotional sign. If people misunderstand what is being said and find that out when they contact you or the business you are promoting, they will feel like their time was wasted. Do not leave anything open to interpretation and explain everything clearly. That will help you in the long run.
Light or No Light?
Whether you decide to have lights around your marketing sign depends on where you have it and if you want people to see it at night. Lighting can be very expensive, but there are ways that you can set up things so that only certain areas are lit up – and that area will have your primary message on it. Then people who are driving by will see it and hopefully, it will spark their curiosity to see what you or your business is all about. Then the lighting will be worth it.
Pick a Good Location
You might not know exactly where you are putting your promotional sign, but you should have a general location in mind. Think about what kind of traffic, foot or automotive, passes through those areas each day. Are there a lot of people who could wind up being your customers or are you risking it being in an area where there are not a lot of eyeballs coming through to see it. If it is the second scenario, then you could be wasting a lot of money.
Are you looking for a company that can create these signs with a short 7-day turnaround time? Who makes the signs MUTCD-compliant? Who provides the highest quality with every order and is also run by women? If so, this is the one for you. May you be successful in your marketing.