Has your business website had a health check-up lately? It’s another way of asking whether you’ve checked it to see is everything is in good order. Do all the images make sense from a user’s point of view? Are content pieces based on sound SEO principles? Are type fonts and page designs pleasing to the human eye? Does every hyperlink actually send people to the right location when they click? Are your pages uncluttered and easy to view?
Finally, is your shopping cart set up in a logical, simple way so that purchasing goods and services is a no-hassle experience? If you answered ‘no’ to any of the above questions, chances are that your website needs to be fine-tuned, or in some cases, completely overhauled. Consider the four crucial areas below when assessing the general effectiveness of your company’s website.
How many times have you clicked on a commercial page that interests you only to discover that it’s a total mess of disorganization? The first clue is usually a mismatch between the site’s images and its subject matter. For example, more than a few law firms and engineering companies’ landing pages feature generic nature photos of clouds, trees, and serene lakefronts. And you would be frustrated if you were trying to determine if your cat is happy and clicked a sites image of a cat only to find out that is irrelevant to their product or service.
The solution is to check to be sure that the photos, graphics, and video clips on every page of your website are closely related to the subject matter at hand. The human mind remembers symbols and images better than it does words. So, if you own a law firm, use an image like a gavel or courtroom scene. For e-sellers who specialize in computer peripherals, consider photos of people using various devices and the items you sell.
Proper SEO Usage
Search engine optimization remains one of the most effective ways of bringing new customers to a business. Does your site pass the basic test in this category? Here’s how to tell. If you’re constantly driving traffic to your landing pages from the content you post on guest blogs and elsewhere on the net, you’re off to a good start. On platforms like OpenCart, keyword research pays big dividends. That’s because excellent content, when combined with short-tail and long-tail key word usage, has the potential to rank all your pages high in search engine results. To learn more about this particular strategy, consider reviewing a guide on the most effective OpenCart techniques for beginners.
Check all your text fonts to make sure they aren’t too small or too large, and that they are of a style that suits your overall marketing message. Don’t use an old-fashioned font, for example, if you sell computer tablets or high-tech medical equipment. Eliminate clutter on all pages so they don’t appear too crowded and visually busy.
Links and Carts That Work as They Should
At least once per week, test every hyperlink on every page to see that it is not only live, but is sending clickers to the correct location. Walk through the shopping cart process from beginning to end to make certain that buyers aren’t hitting any snags in the process.