ipl title sponseorship

Dream11, an fantasy sports application, has bagged the title sponsorship rights to its Indian premier league’s 2020 edition for 222 crore.
Brijesh Patel, the IPL chairman, confirmed to The Roman which Dream11 was finalised after”evaluating the three bids that were submitted during the prescribed window earlier today”.

The other two bidders were elearning platforms Unacademy ($170 crore) and Byju’s ($20-1 crore). The Tata group, despite submitting an EoI record last week, pulled out of this race.

Lately, Dream11, that hasbeen a BCCI and IPL partner to get two or three years also has a minority investment from Tencent Holdings, a Chinese business.
A week ago, BCCI has been made to invite expression of interest for title IPL title exemptions rights after Vivo India’s pull out hardly 6 months prior to the beginning of the tournament, to be played by September 19 to November 10. Vivo India’s deal has been valued at $440 crore yearly.