Choosing the best CMS to build your eCommerce business is anything but simple; however, almost all operators in the sector agree that Magento, a platform created in 2007 and constantly evolving, plays a central role in the outstaffing services panorama.
Below, we analyze its pros and cons and offer you some recommendations for organic positioning (if you want to know more, take a look at the SEO services we offer). Result? You will have a clearer and more complete understanding of this CMS and will be able to choose more consciously whether to open your e-commerce with Magento.
What are the advantages of Magento?
The fact that it is an open-source CMS makes Magento extremely flexible. In other words, anyone with the necessary programming skills can improve the code by implementing certain features that suit their needs.
Thus, any functionality not originally provided can be developed ad hoc or integrated through Magento or third-party extensions.
In addition, let’s not forget that Magento allows you to easily access the API for integrating an external CRM or ERP.
One of the main concerns of those who open an online store, as a rule, is related to the size of the store.
This problem does not exist with Magento! In fact, we are talking about a fully scalable platform with which you can easily sell 50 or 1,000,000 products; as well as the simultaneous management of a large number of transactions. Of course, you are not always ready to start with such high numbers, but very often this is the goal that you intend to achieve in the medium and long term. So why not get ready?
Mobile and SEO optimized
We’ll cover the top precautions for optimizing Magento eCommerce from an SEO perspective shortly. However, for now, it is appropriate to emphasize that this CMS favors those who intend to focus on organic positioning. In fact, it has a number of very useful built-in features, as well as a perfect native optimization for mobile devices. In the age of mobile devices, this means better usability, which often rhymes with a significant increase in conversions.
Very large and active community
The world would probably never have developed if people had not started to cooperate toward common goals. Here it also applies to Magento, which can count on a huge community. Many people who develop new extensions and features every day are collaborating to make this platform better and closer to meeting collective needs.
Lots of very useful features for e-commerce
This pro is closely related to the previous point. Among the many very useful features for e-commerce, we can, for example, mention the management:
- more shops;
- several locations;
- different languages;
- several types of products and their options.
In addition, since the release of Magento 2.3, the platform has also supports multiple warehouses and a wide range of currencies. Here is a guide to managing your Magento 2 transition from an SEO perspective.
Cons of this platform
Nothing and no one is perfect, of course, Magento is too. In fact, there are cons that you need to know and carefully evaluate. Let’s find out.
Great Development Skills Needed…and Developers Are Few
The architecture of this CMS is anything but simple. The extensive customization options and countless features available pay off with a database full of tables and files. It is not easy for a beginner to create a well-made store without having the appropriate programming skills. To this, we add that there are very few developers devoted exclusively to Magento and knowing it inside and out.
It is very expensive
If there are few developers and the system is complex, it’s easy to see why the costs of building and maintaining e-commerce with Magento become high. This is the main rule of any market: if there is little supply, prices will inevitably rise! In addition, its structure requires the purchase of high-performance hosting. Obviously, they also affect the overall cost of the project.
If you don’t know where to put your hands, it’s rather slow and cumbersome.
Again, in connection with the previous points, there is a downside to being in the hands of a thick-skinned, sometimes too large compared to actual needs and skills. Don’t forget, though, that this thick-skinned animal can make an excellent dragonfly if you know how to set it up and take full advantage of it.