As a marketer, you know that the best way to reach your target audience is to connect to their hearts. Are you having trouble finding ways to stick in the mind of your market?
There’s nothing more memorable than a good story. Take a look at these brand storytelling examples to get the inspiration you need to start advertising better!
Google’s commercials often showcase the most popular searches of the year, and how the results can change lives. It also shows how users are connected to each other. Google tells the stories of real people in a way that makes viewers forget that they’re watching an ad!
When you are branding through storytelling, it’s best to cast the consumer as the main character. Just like Google, don’t focus on yourself. Rather, show how your future clients can themselves become the hero by engaging with your brand.
At the end of the 1990s, Nike created a commercial commemorating Michael Jordan’s career. Notably, the only branding this video has is the Nike swoosh and tagline at the end. They let Michael’s story shine, and in doing so connected to a huge audience.
Even today, a lot of Nike’s branding is focused on the stories of professional and everyday athletes. Very little of their advertising seems to compel consumers to purchase anything.
When you use brand storytelling, you are selling an idea, not a product or service. Follow Nike’s example by positioning your brand as a part of people’s lives instead of another demand on their budget.
Some ads can make an impact without using a single word. That was the case for the Disneyland Paris ad that showed a baby duck being able to meet their hero – Donald Duck! They showed the magic of their brand with only music and images.
The best examples of brand storytelling are more than words on a page. Using strong visuals will help you connect to your audience on a deeper level. hire an animator or cinematographer who can make an impact like Disney!
Budweiser is famous for its heart-warming ads featuring cute puppies and charming horses. Rather than focusing on their product, they rely on fostering a feeling in the audience.
If you’re asking, “Why is brand storytelling important?”, the answer is creating an emotional connection. Find the heart of your story and don’t be afraid to lean in. Keep it authentic even in a fictional piece, and start moving hearts as Budweiser does!
Find Inspiration Through Brand Storytelling Examples
A story can keep your brand permanently in the minds of your target audience. You can make a huge impact by building an emotional connection with your audience and showing how your brand fits into their lives. Find more brand storytelling examples today, or start telling your own stories now!
If you learned something from this article, don’t miss your chance to find more helpful information! Go beyond brand storytelling and check out our business articles to get all the best tips and tricks that you need to market effectively!