Grow Your YouTube Channel

Do you have a YouTube channel that isn’t producing the kind of engagement you had hoped for? Is YouTube something you take seriously and are feeling frustrated at the lack of success you’ve experienced thus far? It can be a real blow when you follow a dream only to find it doesn’t pan out as you hoped, but that doesn’t mean it’s time to give up. Instead, it may be time to look at things with a critical eye and ask yourself what changes you can make.

Here are some essential tech items that you may want to replace and/or upgrade so that you can grow your YouTube channel in 2022.

A Good Filming Set-Up

The first thing to examine is your filming set-up, or your home studio if you will. Even if YouTube is just a part-time passion, striving for a professional set-up will serve your channel well. With so much content out there, you need to stay competitive, and viewers expect high-quality productions. If you’re consistently churning out content that isn’t in focus, the sound quality is poor or even missing and your background has no thought or interest to it, then your numbers will suffer.

Creating the ideal filming set-up means you’ve got the following tech on hand:

  1. Lighting specifically meant for filming. Even if you film in natural light, it may not be enough, especially if you regularly need to film in the evenings. A ring light is a great basic light to start with.
  2. An external microphone. This ensures all sound is recorded and will be clear. Viewers shouldn’t have to crank the volume to the highest level and still strain to hear you. A USB mic is a good starter option, but then you can progress to an XLR studio microphone.
  3. An external webcam. This can be perfect for those just starting and is a huge step up from the built-in camera that your desktop or laptop has.

A Computer with Plenty of Processing Power

Then there is your PC which is essential for storing, editing, and uploading content. These are all very processing-power-heavy tasks so it’s best to look for a computer that is meant for at-home creators. These models will also have the latest and greatest when it comes to graphics, which is again, something your viewers will notice and appreciate. The range of Intel Arc Graphics at Lenovo can be a great option for those who want to grow their channel in 2022 and offer more professional-looking videos.

Editing Software

Speaking of your computer, you’ll need to load your editing software of choice on it. Editing gives you a chance to perfect and trim down videos so that they appeal to your viewers. There are a few different options in terms of software but some of the most popular are Adobe Premiere Pro, Adobe Premiere Rush, iMovie, Magix Movie and Final Cut Pro.

The good news is that with the proper tech tools, some creativity on your part and lots of drive, you can produce some rather sleek content for YouTube.

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