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Sunday, July 25, 2021

How to Start a Multi-Channel Gaming Brand

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If you want to start a gaming brand capable of captivating the masses, you need to be where your audience is. This means that, in most cases, you can’t limit yourself to any particular channel if you’re trying to reach the most people. By doing this, you improve the customer experience and lead your audience on a more fulfilling customer journey.

Whether you need to step up your social media efforts or find better ways to implement customer service, there are ways to spread your brand across multiple digital channels to create a true omnichannel experience. Here’s how to incorporate an omnichannel approach to your gaming brand.

Focus on key customer experience channels.

While it may feel intuitive to stick to a preferred channel, such as live chat, email, or phone calls, this doesn’t add to a seamless customer experience. Often, if you’re struggling to implement an omnichannel strategy or improve customer interactions on certain platforms, it’s a good idea to invest in an omnichannel contact center solution. This gives you a contact center tool that helps you integrate an omnichannel customer experience. Whether you’re selling top gaming accessories or services, you want to create the most seamless experience possible.

That means that a customer might start an SMS or web chat with you, then reach out to your contact center agents, and finally interact with their console game store to make a purchase. Therefore, you need to provide a consistent experience across these key channels to maximize customer engagement. Using an omnichannel solution also helps you meet continually scaling customer expectations and even use important customer data effectively.

Put your products on multiple channels, too.

While each communication channel is critical for your success, you also need to make sure you focus on enhanced product availability. Part of a quality omnichannel solution means opening up multiple buying channels and following best practices. For example, if you sell console accessories, like PlayStation Bluetooth headsets, joysticks, gaming controller skins, or keyboards, you want to make sure that shoppers can find, buy, and track them through a mobile device. Whether they’re using your site, a third-party vendor, or a marketplace, the customer needs to be able to interact with your products and purchase them on-demand.

Often, the best way to remove the frustration of implementing an omnichannel strategy is by leveraging different on-premise systems. These include your CRM, call center, and marketing software. When you’re honing in on enhanced omnichannel communication, you want to make sure you’re working toward a better customer experience. While this doesn’t mean that you have to invest in a new channel or customer service function right now, it does mean that you need to maintain the different channels you already use.

An omnichannel platform can help you succeed.

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Whether you’re selling gamepads, developing your own video game, or hosting dedicated servers, you need to consider how your service channels impact customer satisfaction. When you invest more in omnichannel service, it’s less about the number of channels and more about how well you maintain them. When there’s inter-channel friction, it impacts your sales pipeline, lowers efficiency, and hampers automation. Conversely, when you eliminate that friction and focus on superior customer experience, personal connection, and sales touchpoints, it can lead to greater customer retention. It also enables your team of agents and contact center managers to meet growing customer demands.

With the right contact center solutions and investments, it’s easier to maintain omnichannel business funnels. This can help you connect your customers to different agents, boost your sales, and streamline your daily operations. So if you’re ready to start a gaming brand that’s capable of making a splash, you’re going to want to see how to leverage omnichannel strategies throughout your business.

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