Postcard marketing is inexpensive and amazingly effective, especially when your message is clear, concise, and visually appealing.
But what exactly should you put on your real estate postcards? What kind of content will make it more likely that potential clients will call you in response to your mailing?
Continue reading if you would like to see more on our list of four ideas that will take your real estate postcards from boring to brilliant in no time.
1. Just Listed
If you’re not sending out Just Listed postcards, you’re missing out on a huge opportunity. Just Listed postcards are real estate marketing postcards that are sent to neighbors of new listings. These postcards are great for promoting your new listings and getting your name in front of potential clients.
Just Listed postcards should be sent out as soon as possible after you list the home. They should include information about the listing, such as basic facts and features, and a compelling call-to-action (CTA). You can also use this opportunity to include an offer so that recipients have more incentive to contact you.
2. Just Sold
The Just Sold postcard is for agents who have just sold a house and want to use this opportunity to thank their clients. You can also use it as an opportunity to get new clients, so your postcard contains a special offer for anyone who refers you to a friend or uses your services.
To make it more personal, add a picture of the house that you just sold. It’s another great way to show your clients that you care about their needs and that you’re willing to go above and beyond for them.
3. Agent Introduction Postcard
An Agent Introduction Postcard provides you with a way to let people know who you are and how you can help them. It’s also a great way to instill confidence in your community that they’ll be able to find someone reliable when it comes time for them to buy or sell their home.
With this type of postcard, it’s important to include your contact information along with some details about yourself so that people can get in touch if they have any questions.
4. Market Update
All you need for this postcard is a photo of your favorite listing, a great headline about what that listing has to offer, and a few lines about current trends in the market that your audience might find interesting. It’s a way to show them you’ve got your finger on the pulse of real estate trends in the area while keeping it low-key and not too serious.
Even if they don’t end up contacting you immediately, it’s still valuable information they’ll be glad to have when they decide it is time to list their home.
The Final Word
Postcards are a great way to market yourself and your business and can be incredibly effective, but only if they’re done well. There are so many different ways to create real estate postcards that will help bring in new clients and keep your current ones happy and informed. If you want your marketing efforts to pay off, try these four unique ideas for real estate postcards to build brand awareness and keep leads coming through the door
