As a writer, you should know that SEO is a huge part of writing an engaging post. If you’re not optimizing your articles correctly, you could be losing out on traffic and your business.
We’ve compiled a list of the 3 most common SEO writing mistakes. Avoiding these wrong habits will help you get a better ranking and increase your organic traffic.
1: Keyword Density Saturation
Keyword density is a metric that determines how many times a keyword appears in the text on a page or post. It is one of the most important ranking factors for Google.
Google will penalize a website with a high keyword density because it can be considered as a way to manipulate search engine results.
The ideal keyword density for your site depends on what type of content you are creating and whether you are writing for a specific audience. You should aim to have a keyword density of 2-4% in your posts and pages.
You can easily check your keyword density by going to the Pages section of Google Search Console and looking at the keyword density for each page.
For instance, the product you’re writing about is a smart lock. One of the common mistakes is to mention “smart lock” many times across the page. As an alternative, you can use similar keywords like Samsung digital door lock.
2: When You Don’t Know Your Audience
It’s very important to know your audience and what they are looking for before you write any content. Otherwise, you could end up writing content that doesn’t resonate with your target audience, which will ultimately hurt your SEO efforts.
When you don’t know your audience, which is a big mistake in writing, you will struggle to create content that is relevant to them. This is because you won’t have a clear picture of their needs, wants, or pain points. It’s also important to understand your audience’s demographics and interests.
Let’s say, you’re writing about a Vet clinic in Singapore that is highly capable of handling problematic dogs. Here, your target audience is dog owners. So, you tackle the main concerns of these fur moms and dads and how this clinic addresses the issues.
3: Forgetting Tags, FAQs & Meta Descriptions
Missing Tags, FAQs & Meta Descriptions in your content is another writing mistake. The meta description is the brief snippet of text (written in HTML) that appears under your URL in a search result. In other words, when someone who is searching for something scrolls down through their list of search results, they see your description of your website or blog post at the top. This is the first impression that a visitor will have of your website and it is, by far, the most important impression.
Also, adding miscellaneous details like Frequently asked questions and bold tags allow your audience to learn something they never thought they needed to know.
Even an SEO consultant in Singapore emphasizes that the best way to improve the quality of your content is to keep track of what you write and make sure that it’s SEO-friendly. In order not to skip this vital part is to keep track of the tags, FAQs, and meta descriptions for every post or page. By doing this, you can easily see whether your posts are being tagged correctly and you can use this information to create more relevant content.
One of the biggest mistakes that people make when they are trying to “optimize” their sites is to simply add more and more keywords to the page. When this happens, the search engine no longer has any way to determine what the page is about. In fact, it becomes impossible for the reader to determine what the page is about. People make this mistake over and over and end up ruining their sites. Don’t make that mistake. Instead, concentrate on writing a copy that is easy-to-read and flows naturally.
Secondly, you should write for humans. Not search engines. If you don’t know your audience, you won’t be able to communicate with them in a way that’s both understandable and profitable.
Lastly, meta descriptions are critical for both SEO and usability. People read them before they click on the “read more” link. And, they help to determine whether or not they should even continue reading your copy. If they continue, you shouldn’t skip FAQs and tags, too.
If you avoid these common mistakes, the search engines will have no choice but to put your site at the top of the pile.